505 Union, Seattle WA, 2001
wpa, inc. designed both exterior and interior signage for this 11-story office building in Seattle, Washington. wpa carefully integrated the signage in a way that allows it to act as a natural extension of the architecture. The main building identification on the busy 4th Avenue side responds to the materials and shape to the canted wall of the building and the view from the car. The main entrance identity is provided by an armature which supports the name in stainless steel letters from the canopy. The same attitude is taken for the exterior retail signage. The retail armature is expressed as a thin line which connects to the plane of the canopy.
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